SMART Rocks

Transforming Vague Goals into SMART Rocks

Have you ever found yourself at the end of a quarter, sitting around the conference table with your leadership team, only to realize that everyone had a different interpretation of what a completed Rock should look like? This scenario is all too common, but there’s a solution: SMART Rocks.

Understanding SMART Rocks

SMART Rocks are Specific, Measurable, Attainable, Relevant, and Timely. They provide clarity and direction, ensuring everyone knows exactly what ‘done’ looks like. Let’s explore how to transform vague goals into SMART Rocks with a couple of examples.

Example 1: From Vague to Specific

Consider the Rock: “Sit with admins to look for efficiency improvements.” While the sentiment is clear, the outcome is not. What does ‘done’ look like here? Simply making a list of potential improvements is too vague.

Instead, try this: “Implement three strategies to improve efficiencies for operations.” This version not only focuses on finding efficiencies but also on implementing them within the quarter. Adding a specific number provides a clear target and direction.

Example 2: Adding Measurable Metrics

Another common vague Rock is: “Build pipeline growth.” But how much growth? By one? By 100%?

Revise it to: “Add five qualified builders to the network.” This specific target gives you a clear goal and helps focus your efforts. You might need to reach out to 20 potential builders to achieve this, but the clarity of the target makes it manageable.

The Power of Clarity

SMART Rocks don’t happen by chance. They require thoughtful discussion and clarity. Taking a clarity break or collaborating with a team member can help define what ‘done’ looks like and how to measure it. Once you master this discipline, your Rocks will start to gain real traction.

Need Help with Your Rocks?

If you’re ever stuck with a Rock or need guidance on making it more specific, feel free to jump on my calendar. Let’s work together to ensure your Rocks are SMART and actionable.